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IMPORTANT INFO ON TICKETING BELOW - PLEASE READ CAREFULLY
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London will host an extraordinary challenge: the official Guinness World Records attempt for the Longest Tiramisu, stretching over 300 metres of pure Italian passion. More than a record, it is a celebration of unity, a tribute to King Charles III and Queen Camilla, and to the strong friendship between Italy and the UK, brought to life by chefs, volunteers, and supporters working together.
At the heart of the event is a charitable mission: all proceeds will support the Esharelife Foundation and the Mayor of London’s Food Bank Project, helping families in need. By donating, you’re not just tasting a world-record tiramisu — you’re helping change lives. Be part of the record. Taste the change.
The event will kick off on Saturday morning, featuring exhibitors and leading Italian and British brands showcasing excellence in food, culture, and craftsmanship. Saturday will continue with live music performances by The Ed Sheeran Experience, Italian Radio Society, and Chiara Nova. On Sunday, the spotlight will be on the official Guinness World Records attempt for the Longest Tiramisu.
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TICKETING SECTION - IMPORTANT INFO ON TICKETING BELOW - PLEASE READ CAREFULLY
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By purchasing your ticket, all the net proceeds of your donation will go to the Esherlife Foundation, supporting the Mayor of London’s Food Bank Project and helping families in need. Each ticket category is clearly explained below; please read the details carefully during the purchase process.
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FULL EXPERIENCE - VALID FOR 3 PEOPLE
Includes:
• Sunday Morning Access (10:00 AM – 2:30 PM): witness the full construction phase of the Longest Tiramisu, including the official Guinness World Records measurements and award ceremony
• Tiramisu tray - 2KG Tiramisù
• Fast-Track Collection on Sunday (2:45 PM – 3:45 PM): priority access to collect your tiramisu tray without waiting.
• Tray personalization - CLICK HERE TO PERSONALIZE IT AFTER THE PURCHASE
• Expo access (Saturday afternoon)
• Concert access on Saturday Evening
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TIRAMISU TRAY + CONCERT - VALID FOR 3 PEOPLE
Includes:
• Sunday Morning Access (10:00 AM – 2:30 PM): witness the full construction phase of the Longest Tiramisu, including the official Guinness World Records measurements and award ceremony.
• Tiramisu tray - 2KG Tiramisù
• Fast-Track Collection on Sunday (2:45 PM – 3:45 PM): priority access to collect your tiramisu tray without waiting.
• Expo access (Saturday afternoon)
• Concert access Saturday Evening
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TIRAMISU SLICE + CONCERT - VALID FOR 1 PERSON
Includes:
• Sunday Morning Access (10:00 AM – 2:30 PM): witness the full construction phase of the Longest Tiramisu, including the official Guinness World Records measurements and award ceremony.
• Fast-Track Collection (2:45 PM – 3:45 PM): priority access to collect your tiramisu slice without waiting.
• Tiramisu slice
• Expo access (Saturday afternoon)
• Concert access Saturday Evening
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TIRAMISU SLICE - VALID FOR 1 PERSON
Includes:
• Tiramisu slice
• SUNDAY AFTERNOON COLLECTION ON SELECTED TIMESLOTS
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VIRTUAL SLICE / TRAY
Includes:
• Only Donation To Esherlife Foundation with no access to the event

Address: King's Road London, SW3 5EE Royal Borough of Kensington and Chelsea, United Kingdom
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