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Sayf, born Adam Sayf Viacava in Genoa in 1999, is an Italian-Tunisian rapper and producer known for blending raw street rap with melodic introspection. He is a key figure in the GENOVARABE collective, bridging Genoese and Tunisian cultures through his music. Sayf gained national visibility in 2025 after signing with ADA/Warner and releasing the EP "Se Dio vuole". His style is considered fresh and light, drawing influences from samba, cumbia, trap, and traditional Italian music, with introspective and romantic themes. In early June 2025, he collaborated with Bresh on "Erica," and shortly after, he was featured on Marco Mengoni's "Sto bene al mare" with Rkomi, which reached number 25 in the charts. Spotify selected him for their Radar 2025 program to support emerging artists. In April 2025, a Valorant news source reported that Sayf was "under fire" for comms drama, with a potential roster change for LOUD.
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