Performance Marketing Specialist (PPC, Meta, Google and TikTok Ads)

Gotobeat – The operating system for live music

Location: London, England, United Kingdom | Type: Full-time, Permanent | Reports to: Head of Marketing (or relevant manager)

Applications Deadline: June 1, 2025

How to apply: Submit resume and cover letter to davide@gotobeat.com with subject "Performance Marketing Specialist".

About Gotobeat

We are a London-based live music start-up, founded to help artists take ownership and control of their live music career and make more money for their craft. Gotobeat works with artists from all around the world, putting on 50+ shows a month in the UK and Europe (for now), ranging anywhere from 80 to 3,000 capacity venues.

Gotobeat is developing a platform that utilises AI to change the way the grassroots live music industry works. We aim to provide even more opportunity to more artists and deliver consistent high-quality shows.

About the Job

We're hiring a Performance Marketing Specialist with proven experience in managing and optimising paid campaigns across Meta, Google and TikTok Ads. This role is key to driving growth through highly targeted, data-driven marketing initiatives.

Key Responsibilities

• Plan, execute, and optimise PPC campaigns on Meta, Google and TikTok platforms.
• Build and refine audience targeting strategies to maximise ROI.
• Develop and manage campaign budgets, ensuring efficient spend and strong performance.
• Track, analyse, and report on campaign performance, providing clear insights and actionable recommendations.
• Lead on analytics, conversion tracking, and attribution across all paid channels.
• Produce regular performance reports using Excel (pivot tables, charts, custom reports) and other analytics tools.
• Work closely with the marketing and events teams to align paid media strategies with business objectives.

Requirements

• Solid, hands-on experience managing Meta, Google and TikTok Ads campaigns.
• Strong analytical skills with expertise in campaign measurement, funnel tracking, and optimisation.
• Advanced proficiency with Excel (including pivot tables, formulas, and data visualisation).
• Proficiency in Google Analytics, Meta Business Suite Insights, and other reporting platforms.
• Ability to interpret complex data and present clear, strategic insights.
• Highly organised, detail-oriented, and focused on results.
• Experience in the live events or music industry is a strong advantage.

How we work

• London-based role with potential for flexible/hybrid arrangements.
• Small, data-driven team—your insights will directly shape our growth strategy.
• Fast-paced environment focused on measurable results and learning.
• We value analytical rigour, strategic thinking, and driving tangible outcomes for artists and events.

Benefits

• Competitive base salary + potential equity/bonus.
• Generous paid holiday (+ local public holidays).
• Flexible hours where possible.
• Complimentary gig tickets and backstage passes to Gotobeat shows.

Ready to drive growth with data?

Submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position to davide@gotobeat.com. Please include "Performance Marketing Specialist" in the subject line. Applicants that do not follow these instructions will not be considered.

We review every application and aim to reply within five business days.

Gotobeat is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Explore other open positions at: Gotobeat Hiring Page