At Gotobeat, our mission is simple: support emerging artists, empower venues, and create unforgettable live shows. We use AI and automation to streamline every step of the journey—so people can focus on the music.
Event promotion can be messy, low-margin and transactional. How can we make it thrive? We're building the tools that empower promoters to organize the best shows while increasing revenue for artists and strengthening relationships with artists, managers, and venues. We do this by removing repetitive day-to-day administrative work and leveraging artist data and AI.
Why It Matters
Happier artists who feel valued and respected
Higher pay for artists thanks to minimized ad spend and automation
Better venue ROI through targeted ads that fill seats and drive bar revenue
Less manual overhead so promoters can focus on building real connections
A thriving community where fans, artists, and venues grow together
Planning: Right Artist, Venue, and Time
Planning is the most crucial part of organizing a successful gig. Traditional booking often relies on intuition, potentially leading to mismatches between artists, venues, and optimal dates.
Data Collection & Crawlers: We use a set of crawlers to gather unstructured data (social media, streaming stats, ticket sales) and an AI data pipeline to structure it.
Trend Analysis & Opportunity Scoring: Our ML models detect emerging genres, local demand, and audience behavior. We then cross-reference venue size, location, and availability with AI-based forecasts to ensure successful pairings.
Event Creation: Our agentic system drafts the event plan, ticketing page, and logistical details.
Promotion: Data-Driven Marketing
Even a perfectly planned show can underperform without effective promotion.
Vertical Platform: Our proprietary platform enables end-to-end control over booking, ticketing, and promotion.
Recommendation Engine: Uses AI to suggest the best campaigns and promotional content.
Real-Time Feedback: A live data event architecture lets us adjust campaigns instantly.
Artist Experience: AI Frees Us to Be More Human
Administrative tasks can overwhelm promoters, leaving little time for genuine artist support.
Streamlined Admin: Automated contract generation, scheduling, and payment tracking with our custom modules.
Instant Communication: An AI-assisted messaging system (using MPC) handles routine queries in real time.
Human-Centric Service: With routine tasks automated, our team can focus on nurturing artist relationships and planning bigger opportunities.
The Gotobeat Vision
Ultimately, Gotobeat is ensuring every gig is risk-conscious, well-promoted, and deeply rewarding for everyone involved.
Want to learn more? Visit Gotobeat.com and let's talk about how we can amplify your next show—one tech-driven beat at a time.
If you want to join the team - Find out latest open positions at: Gotobeat Hiring
