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SCH, whose real name is Julien Schwarzer, is a prominent French rapper and singer born in Marseille in 1993. He is known for his deep, calm, and raspy voice, and his musical identity often incorporates themes of death, love, friendship, and wealth, with references to horror and gangster films. His style blends French hip-hop, rap, trap, hardcore rap, and mafioso rap, set to cinematic beats. SCH gained significant recognition around 2015 with his debut mixtape "A7" and has since released several studio albums, including "Anarchie" (2016), "Deo Favente" (2017), and the "JVLIVS" series. He also founded his own label, Maison Baron Rouge, in 2018. In terms of recent endeavors, SCH released two albums in 2024: "JVLIVS Prequel : Giulio" and "JVLIVS III". His signature style also extends to his fashion, where he merges high-end fashion with streetwear to create a modern gangster aesthetic.
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