S.A.M

About S.A.M

S.A.M. is a London-based Tamil musician known for blending Tamil indie and UK R&B, showcasing a versatile range of skills in songwriting, rapping, singing, and producing. His musical journey began at a young age with piano and church music, later evolving to incorporate rap during his teenage years. After years of independent artistry, S.A.M. achieved a significant milestone in October 2023 by signing a deal with Sony Music Entertainment, a collaboration poised to bring his talent to the mainstream. This partnership came after a song snippet he shared on TikTok gained viral attention, capturing the interest of Sony. S.A.M. is committed to fostering change by increasing South Asian representation in the Western music industry, aiming to do so without conforming to stereotypes.